Privacy Policy

A legal disclaimer

Effective Date: September 1, 2026
Last Updated: September 1, 2026

At Memory Tree, we understand that memories are personal. Protecting the privacy and security of the individuals, families, caregivers, and organizations who use our services is important to us.

This Privacy Policy explains how Memory Tree (“Memory Tree,” “we,” “our,” or “us”) collects, uses, stores, and shares information when you visit our website or use our services.

1. Information We Collect

Depending on how you interact with Memory Tree, we may collect:

Account Information

Name
Email address
Phone number
Login and account information
Organization or care facility information, when applicable

Photos, Videos and Audio

Users may upload photos, videos, audio recordings, captions, tags, names, relationships, and other information to create personalized content for an individual using Memory Tree.

Information About the Individual Receiving Services

Users may provide information about an individual experiencing memory loss, such as their name, relationships, preferences, memories, or other information used to personalize their Memory Tree experience.

Because some information may relate to an individual's health or care, we encourage users to provide only the information necessary to use the service.

Website and Technical Information

When you visit our website or use our services, we may automatically collect certain technical information, such as:

IP address
Browser and device type
Pages visited
Date and time of visits
Referring website
General location information
Website and application usage information

2. How We Use Information

We may use information to:

Create and manage user accounts
Provide and personalize Memory Tree services
Store and display authorized photos, videos, audio, tags, and other content
Help users manage and share content with authorized individuals
Provide customer service and technical support
Maintain and improve our website and services
Protect the security and integrity of our systems
Communicate important service and account information
Send marketing communications when permitted
Process payments and subscriptions
Comply with legal and regulatory requirements

We do not use personal photos, videos, or other private user content for public advertising or promotional purposes without appropriate permission.

3. How Information Is Shared

Memory Tree does not sell personal photos, videos, audio recordings, or private user content.

We may share information with trusted service providers that help us operate our business and provide the Memory Tree service, such as hosting, data storage, security, email, customer support, analytics, and payment processing providers.

These providers may access information only as necessary to perform services on our behalf and are subject to applicable contractual and privacy obligations.

We may also disclose information when required by law, to respond to valid legal requests, to protect the rights or safety of Memory Tree or others, or as part of a merger, acquisition, financing, or sale of all or part of our business.

4. Family Members, Caregivers and Organizations

Memory Tree may allow account holders to invite family members, friends, caregivers, or authorized representatives to contribute or view content.

Users are responsible for selecting who receives access and for ensuring they have appropriate permission to upload, share, or provide information about another person.

Memory care communities, long-term care facilities, caregiver services, and other organizations using Memory Tree are responsible for managing their authorized users and complying with applicable privacy and consent requirements.

5. Sensitive and Health-Related Information

Memory Tree may process information associated with individuals experiencing memory loss or dementia. Depending on how the service is used and the parties involved, some information may be considered sensitive or health-related information under applicable law.

Users and organizations are responsible for obtaining any consent or authorization required before providing another person's information to Memory Tree.

Where required by law or an agreement with a healthcare organization, additional privacy and security requirements may apply.

6. Cookies and Analytics

Memory Tree may use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our website, improve performance, and support marketing activities.

We may use third-party analytics or advertising services. These providers may collect information about your device and interactions with our website according to their own privacy practices.

Where required, users will be provided with choices regarding non-essential cookies and tracking technologies.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, application, or electronic storage system can guarantee complete security. Users are responsible for protecting their passwords and account credentials and should notify us promptly if they believe their account has been compromised.

8. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain accounts, comply with legal obligations, resolve disputes, and enforce our agreements.

Retention periods may vary depending on the type of information and how the service is being used.

9. Your Privacy Choices and Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to request:

Access to personal information we maintain about you
Correction of inaccurate information
Deletion of certain personal information
A copy of certain information
Information about how your data is used or disclosed
Withdrawal of consent where processing is based on consent
Opt-out from certain marketing communications or data practices

To make a privacy request, contact us at info@idea-path.com. We may need to verify your identity before completing a request.

10. Children's Privacy

Memory Tree is not intended for children to create or manage accounts independently. If information about a minor is included in the service, it should be provided only by a parent, legal guardian, authorized caregiver, or other person or organization with appropriate authority.

If we learn that personal information has been provided in violation of applicable children's privacy laws, we will take appropriate steps to address it.

11. Third-Party Links and Services

Our website or service may contain links to or integrations with third-party websites and services. Memory Tree is not responsible for the privacy practices of independent third parties. We encourage users to review their privacy policies before providing personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy as our services, technology, or legal requirements change. When we make changes, we will update the “Last Updated” date above and provide additional notice when appropriate or required by law.

13. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:

Memory Tree
Memory Tree, LLC
PO Box 6191

Shreveport, Louisiana 71136